We all know that listening is the key to a great social media marketing strategy.  But listening goes for naught if you cant connect with your customers and grow your business.  There is a concept called "The Point of Need" which is a dividing line between the hard sell on one side and a welcomed and connected sales pitch on the other.

The key is to know when to merge into the traffic of conversation.  No one appreciates a person who barges in on their conversation.  There is a...

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